FICOD 2011: Tuenti, the Mobile Web, and TU

Erik Schultink CTO

Last week, I had the chance to speak at FICOD – a fantastic event located right here in Madrid. I spoke about the history of Tuenti, the lessons we’ve learned, the opportunity we see in the Mobile/Web ecosystem, and our vision for TU to address that opportunity.

You can find the links to the video and slides below – but there are a few key messages about TU worth highlighting:

• social networking is becoming less about connecting with people, and more about communicating with them.
• TU takes this communication to the next level; keeping you always connected with your friends
• TU’s combines content/experience (namely, Tuenti’s social content and apps) with an operator – and explore what what innovation a social web company can bring to what’s a largely undifferentiated product offering in the Telco market today

TU leverages social context in a couple unique ways:

• the bill (and billing model) is social; through the web, you see who you’re calling and how much it costs; and with most plans, friends on TU are free.
• voicemail arrives instantly to the web interface, where you can see the sender’s profile and play, delete, and reply.

Check out the video at FICOD TV.

Find the deck on Slideshare.

You can check out TU itself at:

http://www.tuenti.com/tu

I’d like to thank the organizers of FICOD for the invitation to speak – and our Communications and TU teams for helping me prepare the presentation.

Finally, the mind map FICOD made during the talk: